Builder.
GTM Strategist.
Connector.

Auror's first UK marketer. Defined and built the regional GTM strategy from the ground up, establishing the function, playbooks, campaigns and events infrastructure across UK and EU.

• Contributed to a year that closed at 104% of ARR target, growing the UK partner network to 16 of the top 19 retailers, including 5 of the UK's top 6 grocers
• Owned end-to-end go-to-market strategy across multiple priorities: ABM targeting T1 enterprise grocers, competitive intercept plays, verticalised mid-market programmes, and EU market entry including regionalised content, paid media and sales enablement
• Built the UK content and social proof engine: senior-focused webinars, podcasts and video content, plus a customer story and video library giving sales compelling proof points at every stage of the deal
• Redefined the UK events mix from the ground up, owning budget and format across trade shows, roundtables, media partnerships and speaking opportunities, turning events into a genuine pipeline and opportunity engine for the team
• Built and ran Auror Connect twice, a flagship forum for 75+ senior retail decision-makers featuring immersive next-gen product experience rooms and on-stage content across a full day of programming capped by an awards celebration, quickly becoming a genuine highlight of the industry calendar
• Rebuilt marketing's operating workflow across Monday.com, Notion, Slack and Google Workspace, partnering with an agency on the initial design before personally extending it through AI-assisted development, giving the wider business one-prompt visibility into priorities, scope and cross-functional collaboration

• Partnered with the CMO to build the operational frameworks enabling a 50-person department to execute with consistency
• Spearheaded an award-winning global brand programme that delivered 9,000 leads, a 6x ROI and 22 pieces of gold-standard media coverage through seamless central-to-regional orchestration
• Set the performance framework for the global marketing function: designed and implemented OKRs translating corporate objectives into clear team-level goals, owning the reporting cadence and cross-team accountability
• Managed brand, design and content agency relationships across the business, building transparent resourcing systems used by the wider marketing org

• Led a team of 6 across brand, events, content and public speaking for TrendWatching's SaaS platform, driving a significant lift in high-quality leads for the sales team
• Launched two email products, growing the subscriber database by 13% to over 300,000 and building a scalable owned channel for sustained engagement
• Drove sector-relevant PR, events and social activity through strategic partnerships with Google, IBM, Mindshare, We Are Social and Getty Images
• Set editorial governance standards for consistent brand experience across every customer touchpoint, and mentored the team against monthly and quarterly OKRs

• Led marketing across 22 venue brands including OXO2, The Leadenhall Building and Studio Spaces
• Rebranded three agency websites driving a 40% increase in enquiries; managed the immersive relaunch of Mask agency at Somerset House

• Subscription marketing across two B2B magazines; key account initiatives delivered a 350% increase in new subscription revenue

• Marketing and PR across 5 venues including the launch of the Curzon Millbank Cinema